We are looking for a qualified Social Media Content Strategist to join our team to develop and implement a comprehensive social media strategy that will increase our inbound campaign and web traffic and our brand awareness. You will be responsible for managing, creating and publishing original, high quality content on social platforms and administering all company social media accounts, maintaining a strong online voice and brand consistent with our marketing goals.

You will respond to followers and track user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks in a creative and thoughtful way, while also being a social selling internal promoter and advocate. The Social Media Content Strategist will report directly to the VP of Marketing and work collaboratively on a number of initiatives with the team members which also include a Digital Marketing Content Manager and Digital Marketing Analyst.

Job Functions:

• Design social media strategies to achieve marketing targets
• Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram on a regular content calendar
• Write, edit and publish regular blog posts to establish Red Thread as a knowledge leader in the industry and promote insights and trends
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors
• Select appealing images and videos to complement text
• Liaise with designers to ensure content is informative and appealing
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Review user engagement and evaluate content to improve optimization
• Communicate with industry professionals via social media to create a strong network
• Stay up-to-date with new digital technologies and social media best practices
• Manage, interview and develop project profiles from photography coordination to researching and writing the project stories that will be used across multiple media platforms
• Participate in our Culture Club (Employee Events Committee)